Dan Smith Deputy CEO

Dan has been at Headland since 2012, developing the agency’s offer as it has scaled. He is a corporate reputation specialist with over twenty years’ experience in leading agencies. His experience spans corporate and financial communications, strategy and planning, campaigning, stakeholder relations, sustainability and crisis communications. Dan develops and delivers impactful reputation and communications campaigns, and advises FTSE 100 and 250 businesses, global household-name brands, leading charities, NGOs, government departments and public bodies. His experience covers numerous sectors including tech, fintech, telecoms, energy, automotive, transport, financial and professional services, retail and the public and third sectors. He is a trustee of environmental campaigning charity, Hubbub.